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Trinasolar: solar energy enterprises should still pay attention to the international market

since 2011, Chinese photovoltaic enterprises have been subjected to fierce "double anti" investigations from Europe and the United States. Many photovoltaic enterprises have gradually withdrawn from the EU market because they no longer have the price advantage. The battle is still not over

on January 23, the U.S. Department of Commerce announced that there was no throttling loss and overflow loss, and decided to launch a combined anti-dumping and countervailing investigation on crystalline silicon photovoltaic cells imported from China. This is the second time since November 2011 that the United States has launched a double countervailing investigation on photovoltaic products in China

as the global photovoltaic trade initiative and the construction of domestic power stations in China are expected to achieve significant growth in 2014, there are endless voices that photovoltaic enterprises should turn their development focus back to China

however, Gao Jifan, chairman and CEO of Trinasolar, explicitly denied this strategy in an exclusive interview in Davos, Switzerland

"the international market is still our main market, and it is impossible to give up because of the double anti. At present, our share still has a great advantage." Gao Jifan said

Gao Jifan said that although Trinasolar's European market share has dropped from 60%-70% in the past to more than 30% now, it is not so much the shrinkage of the European market as the fact that it is not easy to attract people's attention to the accelerated prosperity of other markets

Gao Jifan said that the consolidation of the American market and the rapid improvement of the Japanese market have made Trina Solar develop more rapidly in the world, while the emerging markets in Southeast Asia, the Middle East, Latin America and Africa have also developed rapidly

according to the quarterly report released in november2013, Trinasolar achieved its first quarterly profit in two years. From a year-on-year loss of more than $57 million to a profit of nearly $10million, or 81 cents per American depositary share (ads), the net profit was $9.9 million, or 14 cents per share. Revenue increased by 84% to US $548million. The profit benefited from the recovery of solar panel prices after four consecutive years of decline and the reduction of production costs

in terms of sales volume, the 2013 program can be preset that the annual Trinasolar has increased by more than 60% compared with 2012, and the annual shipment is expected to be adjusted by about 10% in the process of application. Gao Jifan said that in the second quarter of 2013, Trinasolar was already in full production; From the third quarter to the fourth quarter, the production capacity could not meet the demand, and some orders had to be OEM through other partners. The gross profit margin of the industry and the profit margin of Trinasolar increased in the third and fourth quarters

after the global market downturn in 2013, the global demand for photovoltaic products may grow rapidly in 2014. According to the report released by CCID think tank, a research institution under the Ministry of industry and information technology, in 2013, China's PV module export volume was about 16GW, with an export volume of about US $10billion, a decrease of 27% over the previous year. Among them, the share of exports to the United States accounts for about 10%. Ping An Securities said that in 2014, the global new installed capacity may reach 44gw, an increase of 21%, and the installed capacity demand in China, the United States, Japan and other regions is growing rapidly

Gao Jifan believes that the entire photovoltaic industry has experienced a stage of rapid development from 1997 to 2004, and reached its peak in 2010. From 2011 to 2017, the industry will enter the stage of adjustment, integration and redevelopment. The "double anti" policy has greatly promoted this round of reshuffle and the formation of a relatively stable pattern of the industry

Gao Jifan also said that the photovoltaic industry will usher in the adjusted brand development stage from 2015 to 2018. "Photovoltaic capacity is generally a small cycle of seven years. It is estimated that by 2017, three to five domestic photovoltaic enterprises will account for 80% of the market share.". Zhonghua glass () Department

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